Decision Making - Heuristics & Bias

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Issue:

Business

 

Written by:

Elizabeth W

 

Date added:

November 23, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 458

 

Was viewed:

3264 times

 

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Essay content:

This would fall in the A, B, C's of representativeness, specifically, conjunctive fallacy. Relating A (Hispanic) to B (female) to the candidates success or failure as marketing manager violates, as Plous (1993, p. 110) states: "?a fundamental rule of probability. The conjunction, or co-occurrence, of two events? [e...
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110) states: "?a fundamental rule of probability. The conjunction, or co-occurrence, of two events? [e.g., "Hispanic" and "female"] ?cannot be more likely than the probability of either event alone." The third possibility does not seem to me to be a scenario in which heuristics may be applied. There may be violations of legal or corporate ethics that make it impossible to hire this candidate as marketing manager since she has been working for a competitor...
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