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Decision Making - Heuristics & Bias
Essay specific features
Written by:
Elizabeth W
Date added:
November 23, 2012
Level:
University
Grade:
A
No of pages / words:
2 / 458
Was viewed:
3343 times
Rating of current essay:
Essay content:
This would fall in the A, B, C's of representativeness, specifically, conjunctive fallacy. Relating A (Hispanic) to B (female) to the candidates success or failure as marketing manager violates, as Plous (1993, p. 110) states: "?a fundamental rule of probability. The conjunction, or co-occurrence, of two events? [e...
displayed 300 characters
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110) states: "?a fundamental rule of probability. The conjunction, or co-occurrence, of two events? [e.g., "Hispanic" and "female"] ?cannot be more likely than the probability of either event alone."
The third possibility does not seem to me to be a scenario in which heuristics may be applied. There may be violations of legal or corporate ethics that make it impossible to hire this candidate as marketing manager since she has been working for a competitor...
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