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Essay

Decision purchase of lorry

Essay specific features

 

Issue:

Business

 

Written by:

Jarred F

 

Date added:

July 27, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

16 / 4472

 

Was viewed:

4413 times

 

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Essay content:

The four influences were external influences, which will be explained on the demographics, lifestyle, marketing activities that affect consumer's perspective. As for the internal influence explains what are the consumer's needs and motives, perception/learning, personality and attitudes before the purchase...
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Situational influences such as time, social, task antecedent to be explained on what situation that affect consumer to purchase this product and lastly the decision process decision that explain the questions on how, when, who and where the consumer purchased the lorry. Theories were included as well for each influence to explain thoroughly on what Mr...
displayed 300 characters

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