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Decision purchase of lorry
Essay specific features
Written by:
Jarred F
Date added:
July 27, 2016
Level:
University
Grade:
A
No of pages / words:
16 / 4472
Was viewed:
4417 times
Rating of current essay:
Essay content:
The four influences were external influences, which will be explained on the demographics, lifestyle, marketing activities that affect consumer's perspective. As for the internal influence explains what are the consumer's needs and motives, perception/learning, personality and attitudes before the purchase...
displayed 300 characters
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Situational influences such as time, social, task antecedent to be explained on what situation that affect consumer to purchase this product and lastly the decision process decision that explain the questions on how, when, who and where the consumer purchased the lorry. Theories were included as well for each influence to explain thoroughly on what Mr...
displayed 300 characters
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