Defining Marketing

Essay specific features

 

Issue:

Business

 

Written by:

John C

 

Date added:

September 15, 2013

 

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Grade:

A

 

No of pages / words:

2 / 299

 

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2553 times

 

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Essay content:

Having a solid understanding of customers?¦ means having a solid understanding about how customers behave their motivations, their perceptions, and preferences. It means segmenting the market correctly. Marketing is also about understanding competition thinking about the competitors?¦ reactions, their objectives, and capabilities, in addition to understanding competitive forces in an industry...
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Marketing is also about understanding competition thinking about the competitors?¦ reactions, their objectives, and capabilities, in addition to understanding competitive forces in an industry. (What is Marketing?, 2002) There are four elements of marketing, which E. Jerome McCarthy divided. The elements are referred to as the marketing mix and or the Four Ps...
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