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Defining Marketing
Essay specific features
Written by:
John C
Date added:
September 15, 2013
Level:
Grade:
A
No of pages / words:
2 / 299
Was viewed:
2553 times
Rating of current essay:
Essay content:
Having a solid understanding of customers?¦ means having a solid understanding about how customers behave their motivations, their perceptions, and preferences. It means segmenting the market correctly. Marketing is also about understanding competition thinking about the competitors?¦ reactions, their objectives, and capabilities, in addition to understanding competitive forces in an industry...
displayed 300 characters
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Marketing is also about understanding competition thinking about the competitors?¦ reactions, their objectives, and capabilities, in addition to understanding competitive forces in an industry. (What is Marketing?, 2002)
There are four elements of marketing, which E. Jerome McCarthy divided. The elements are referred to as the marketing mix and or the Four Ps...
displayed 300 characters
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