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Essay

Defining Marketing

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Issue:

Business

 

Written by:

John C

 

Date added:

September 15, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 299

 

Was viewed:

2563 times

 

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Essay content:

Having a solid understanding of customers?¦ means having a solid understanding about how customers behave their motivations, their perceptions, and preferences. It means segmenting the market correctly. Marketing is also about understanding competition thinking about the competitors?¦ reactions, their objectives, and capabilities, in addition to understanding competitive forces in an industry...
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Marketing is also about understanding competition thinking about the competitors?¦ reactions, their objectives, and capabilities, in addition to understanding competitive forces in an industry. (What is Marketing?, 2002) There are four elements of marketing, which E. Jerome McCarthy divided. The elements are referred to as the marketing mix and or the Four Ps...
displayed 300 characters

General issues of this essay:
Defining Marketing Defining Marketing Defining Marketing Defining Marketing Defining Marketing Defining Marketing Defining Marketing Defining Marketing Defining Marketing Defining Marketing Defining marketing defining marketing Defining Marketing Defining Marketing Defining Marketing
 

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