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Essay

Defining Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Gary B

 

Date added:

March 11, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 681

 

Was viewed:

9274 times

 

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Essay content:

Although many people seem to think that ?marketing' and ?advertising' are synonymous, they are not. Advertising is simply one of the many processes that together constitute marketing (Kotler, Armstrong, Brown, Adam, & Chandler, 1998)." Another definition echoes the sentiment by stating, "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives (Boone & Kurtz, 1998)...
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Marketing is very important to the success of a company or product because if the product or service does not fit the right market or customer, then sales and revenue will suffer. Marketing to the right group or demographic with specific needs can almost guarantee increased sales. Without a need or interest in a product, there is nothing to sell...
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