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Defining Marketing
Essay specific features
Written by:
Helen H
Date added:
December 31, 2014
Level:
Grade:
B
No of pages / words:
4 / 880
Was viewed:
806 times
Rating of current essay:
Essay content:
Marketing is the process of interesting potential customers and clients in your products and/or services. (Ward) Another definition is "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives...
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In order to satisfy particular customers a company must set up some controlled variables or Marketing Mix. Product, place promotions, and price make up the marketing mix and are know as the four P’s.
Marketing is about analyzing the needs of the consumer, predicting the consumer’s wants and estimating how many consumers want the product...
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