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Defining Marketing
Essay specific features
Written by:
Patrick S
Date added:
May 1, 2017
Level:
University
Grade:
A
No of pages / words:
3 / 791
Was viewed:
9881 times
Rating of current essay:
Essay content:
My own perception of marketing falls into the category of advertising. I believe that marketing, simply defined, is promoting a product to the consumer in a way that would make that consumer want to buy the product. Although advertising is a strong part of marketing, the quote by Kotler makes a good point; in order for a product to be sold successfully the product must be of value or desire to the customer...
displayed 300 characters
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Although advertising is a strong part of marketing, the quote by Kotler makes a good point; in order for a product to be sold successfully the product must be of value or desire to the customer.
In the pursuit of the actual definition of marketing, the internet provides a definition through dictionary...
displayed 300 characters
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