Defining Marketing Paper

Essay specific features

 

Issue:

Business

 

Written by:

David B

 

Date added:

March 1, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1003

 

Was viewed:

2549 times

 

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Essay content:

The purpose of this paper is to define marketing from at least two different sources, based on these definitions explain the importance of marketing in organizational success. Also, provide at least three examples from the business world of the importance of marketing to the organizational success. According too the American Marketing Association marketing is defined as: An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders...
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In view of this broad concern of marketing, it can be seen that the concept of marketing summarizes many activities in a business. Marketing, in fact, refers to any activity undertaken by a firm that has been designed to plan, price, promote and distribute ideas, goods and services to target markets...
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