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Defining Public Relations
Essay specific features
Written by:
John C
Date added:
September 25, 2013
Level:
University
Grade:
A
No of pages / words:
3 / 678
Was viewed:
4891 times
Rating of current essay:
Essay content:
It requires that one analyze and understand the attitudes and behavior of the public. Only then can an organization undertake an effective public relations campaign. Many small business owners such as me prefer to handle issues on its own while big companies hire separate PR companies to handle their public relations issues for them...
displayed 300 characters
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In the end no matter what option a company chooses, the head of the company has final responsibility.
Some of the main goals of public relations are to create, maintain, and protect the organization's reputation, enhance its prestige, and present a favorable image. Studies have shown that consumers often base their purchase decisions on a company's reputation, so public relations can have a definite impact on sales and revenue...
displayed 300 characters
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