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Definition of Public Relations

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Issue:

Business

 

Written by:

Nancy G

 

Date added:

November 17, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1022

 

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8422 times

 

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Essay content:

In my opinion, a good definition of public relations would include to communicate not only an institutions main purpose and mission, but to keep the institution involved in the public opinions reaction to the institutions strategy in doing do. This paper examines several experts' definitions of public relations to see what the differences are among them while identifying what the constant theme among them is...
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This paper examines several experts' definitions of public relations to see what the differences are among them while identifying what the constant theme among them is. Edward Bernays Defining Public Relations Edward Bernays defined Public Relations as "information given to the public, persuasion directed at the public to modify attitudes and actions, and efforts to integrate attitudes and actions of an institution with its publics and of publics with those of that institution" (1923)...
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General issues of this essay:
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