Definition of Public Relations

Essay specific features

 

Issue:

Business

 

Written by:

Ron D

 

Date added:

October 9, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 464

 

Was viewed:

9012 times

 

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Essay content:

It includes: o Communications management o Relationship management o Media Relations o Publicity o Marketing communications o It helps in assisting launch of new products, repositioning a mature product, building interest in a product category, influencing specific target groups, building credibility, stimulating the sales force and dealer, reducing promotion costs...
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Environment 2. Community relations 3. Employee relations 4. Share holders 5. Customer relations 6. Non U.S. stakeholders 7. Minorities and Women PR must take care of the aspects related to the society and community affected by the organization such as community relations, employee relations, consumer relations, financial and investor relations, governmental relations, public affairs and lobbying, fund raising and membership development...
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