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Definition of Public Relations
Essay specific features
Written by:
Ron D
Date added:
October 9, 2014
Level:
University
Grade:
A
No of pages / words:
2 / 464
Was viewed:
9012 times
Rating of current essay:
Essay content:
It includes:
o Communications management
o Relationship management
o Media Relations
o Publicity
o Marketing communications
o It helps in assisting launch of new products, repositioning a mature product, building interest in a product category, influencing specific target groups, building credibility, stimulating the sales force and dealer, reducing promotion costs...
displayed 300 characters
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Environment
2. Community relations
3. Employee relations
4. Share holders
5. Customer relations
6. Non U.S. stakeholders
7. Minorities and Women
PR must take care of the aspects related to the society and community affected by the organization such as community relations, employee relations, consumer relations, financial and investor relations, governmental relations, public affairs and lobbying, fund raising and membership development...
displayed 300 characters
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