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Definition of strategic management
Essay specific features
Written by:
Faustino P
Date added:
November 12, 2015
Level:
University
Grade:
A
No of pages / words:
8 / 2001
Was viewed:
1853 times
Rating of current essay:
Essay content:
Strategic management, therefore, integrates the activities of the various functional sectors of a business, such as marketing, sales, production etc. , to achieve organizational goals. It is generally the highest level of managerial activity, usually iniated by the board of directors and executed by the firm's Chief Executive Officer (CEO) and executive team...
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It is generally the highest level of managerial activity, usually iniated by the board of directors and executed by the firm's Chief Executive Officer (CEO) and executive team. Strategic management hopes to provide overall direction to the company has ties to the field of organization studies.
"Strategic management is an ongoing process that assesses the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i...
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