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Delaware Coors
Essay specific features
Written by:
Carmen G
Date added:
June 4, 2014
Level:
University
Grade:
A
No of pages / words:
1 / 252
Was viewed:
8036 times
Rating of current essay:
Essay content:
Coors is a well known and respected brand in the market. Larry was also aware of Coors’ popularity with consumers in all the neighboring states. It is known for its quality of beer and strict standards when it came to storing and selling beer to customers. Coors was one of the first breweries to start recycling cans...
displayed 300 characters
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We realized that are consumers were more concerned about brand name and price rather than taste. Therefore, Coors’s reputation as the number 4 beer was favorable to Larry but he must keep his prices competitive in order to stay competitive in the Delaware market. Most importantly, the survey informed us that 48...
displayed 300 characters
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