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Dell
Essay specific features
Written by:
Carl C
Date added:
November 24, 2015
Level:
University
Grade:
A
No of pages / words:
4 / 968
Was viewed:
3105 times
Rating of current essay:
Essay content:
In a competitive computer industry market, Dell needs to constantly scan the environment for new trends and needs of customers to remain competitive. Essential components of the strategic management process are Dells’ mission, internal analysis; external environment, strategic analysis and choice, long-term objectives, generic and grand strategies, short term objectives, functional tactics, and policies that empower action (Pearce & Robinson, 2005)...
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The company has a beliefs-and-values statement called "The Soul of Dell." It is a statement of the aspirations as a company. There are five aspects: the Dell team, customers, direct relationships, global citizenship, and winning. Efforts were made to improve the quality of management and improve the culture and to measure this, Dell administered the employee opinions through surveys...
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