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Dell Case Study

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Issue:

Business

 

Written by:

Sally M

 

Date added:

February 14, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 516

 

Was viewed:

3925 times

 

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Essay content:

Although they should definitely have a virtual online store that ships internationally, it should be a separate website than the one that is designed for the domestic US market. Dell should focus on building the one on one customer relationships that they offered when they started in the states (direct selling channels through the phone), and then build into the virtual integration as the consumers become more familiar with the terminology...
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As far as the more high involved relationship customers (as opposed to the one time), Dell should first target the US based companies that they work with currently that are expanding overseas. Heavy direct marketing through phone calls (with the relationship agent already assigned) focusing on reliability, educating the customer on Dell’s overseas expansion and assuring that the customer service that they are used to in the US is available and of equal quality internationally will ease the decision for these companies to continue a global relationship with Dell as opposed to searching out local networking options...
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