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Essay

Dell Computers

Essay specific features

 

Issue:

Business

 

Written by:

Carmen L

 

Date added:

March 20, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2502

 

Was viewed:

4160 times

 

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Essay content:

His strategy was to sell directly to end users; by eliminating the retail markup, Dell's new company was able to sell IBM clones at about 40 percent below the price of an IBM PC. The price discounting strategy was successful, attracting price-conscious buyers and producing rapid growth. By 1985, the company was assembling its own PC designs with a few people...
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By 1985, the company was assembling its own PC designs with a few people. The company had 40 employees, and Michael Dell worked 18-hour days. By the end of fiscal 1986, sales had reached $33 million. During the next several years, however, PCs Ltd. was hampered by a lack of money, people, and resources...
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General issues of this essay:
Case Analysis of Dell Computers Dell Computer Company?¦s direct business model Dell Computers Inc. Dell Computers Strategy Dell Computers Dell Computers Dell Computers exporting dell computers and swot Michael Dell-Dell Computer Corperaion SWOT analysis of Dell Computers Dell computers DELL COMPUTERS Dell Computers Dell Computers Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
 

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