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Issue:

Business

 

Written by:

Andria D

 

Date added:

June 3, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 947

 

Was viewed:

5930 times

 

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Essay content:

This paper tries to analyse and evaluate these alternative strategies. 2 Context Analysis From the beginning of 1999 until the fourth quarter of 2000 the PC industry was characterized by a hyper-growth. This could be explained by enormous investments in technology infrastructure to prepare for the millenium and the explosion of the internet...
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At the end of 2000, all companies in the PC industry had to suffer from a slump in stock price and market capitalization. The main reason for the slowdown in revenue growth (from 30% to 10%) was the saturation of the U.S. market, as more as the half of all homes are already equipped with a PC. Due to modernization of many Asian and South American countries, it will be easier to gain market share in these countries, as the porcentage of households equipped with PC is yet not nearly as high as in the U...
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