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Dell's Marketing Strategy
Essay specific features
Written by:
Christopher N
Date added:
October 31, 2016
Level:
University
Grade:
A
No of pages / words:
7 / 1753
Was viewed:
2666 times
Rating of current essay:
Essay content:
Apart from these core products, the company also offer products and services range including printers, projectors, Axim handhelds, and other accessories. More recently, the company has announced intentions to explore LCD television/computer monitors as well as digital music players (Annual Report 2004)...
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The company's philosophy to deal with customers one-on-one has become a management model for other companies. Having gained the market leadership position in computer products and services, Dell's team have always been careful in sustaining its marketing strategy of providing standard-based computing solutions (Official Website 2004)...
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