Dell's Strategy

Essay specific features

 

Issue:

Business

 

Written by:

Sterling B

 

Date added:

November 28, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 512

 

Was viewed:

5241 times

 

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Essay content:

monitors were sent directly to the customers instead of being sent to Dell), great customer support Strategic positioning Type of advantage: lower cost – most savings are passed through to the end consumer Competitive scope: narrow – while the competitive set offered a broad range of computers (PC up to fail-safe servers), Dell focused on PC (96...
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As noted under the critical capabilities, Dell’s competitive advantage through lower costs manifested in all of the value chain activities: inbound logistics, input suppliers (suppliers are co-located), assembly (build-to-order), outbound logistics (no unnecessary shipments back and forth), distribution channel (eliminating middlemen), and product service (online and on-site 24/7 support)...
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