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Dell's Strategy
Essay specific features
Written by:
Sterling B
Date added:
November 28, 2015
Level:
University
Grade:
A
No of pages / words:
2 / 512
Was viewed:
5245 times
Rating of current essay:
Essay content:
monitors were sent directly to the customers instead of being sent to Dell), great customer support
Strategic positioning
Type of advantage: lower cost – most savings are passed through to the end consumer
Competitive scope: narrow – while the competitive set offered a broad range of computers (PC up to fail-safe servers), Dell focused on PC (96...
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As noted under the critical capabilities, Dell’s competitive advantage through lower costs manifested in all of the value chain activities: inbound logistics, input suppliers (suppliers are co-located), assembly (build-to-order), outbound logistics (no unnecessary shipments back and forth), distribution channel (eliminating middlemen), and product service (online and on-site 24/7 support)...
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