DEMARKETING

Essay specific features

 

Issue:

Business

 

Written by:

Vivian L

 

Date added:

November 10, 2015

 

Level:

College

 

Grade:

A

 

No of pages / words:

1 / 193

 

Was viewed:

4594 times

 

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Essay content:

Demarketing is a little known concept which aims at dissuading customers from consuming or buying some things either because it is harmful or simply because the demand is more than the supply. The underlying rationale for this new term was that marketing, up until the 1970s, dealt with an ever-expanding market for which there was an unlimited supply of products (it was a period characterized as a buyer’s market)...
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Demarketing is a little known concept which aims at dissuading customers from consuming or buying some things either because it is harmful or simply because the demand is more than the supply. The underlying rationale for this new term was that marketing, up until the 1970s, dealt with an ever-expanding market for which there was an unlimited supply of products (it was a period characterized as a buyer’s market)...
displayed 300 characters

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