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development in retail service

Essay specific features

 

Issue:

Business

 

Written by:

Deborah C

 

Date added:

July 9, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 286

 

Was viewed:

5620 times

 

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Essay content:

Correct missions have turned the destiny of many companies. Marketing Objectives and target markets Ikea Marketing objectives for Ikea are; · to increase public perception of IKEA in the retail marketplace · to enhance the IKEA brand name · to maintain develop and expand the local customer base · to establish IKEA as a key player in the furniture market IKEA offers the customer functional style at affordable prices...
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Its product range offers choice for a wide range of customers at every life-stage and a choice of products and styles suitable for a range of accommodation types ? from "empty nesters" living in a small flat through to "full nesters" living in a spacious family home. Outlines of segments can be erect from geographic, demographic and lifestyle data and consideration has to be given to cultural considerations for each geographic market...
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