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“Diesel for successful living”:Branding strategies for an Up-market Line Extension in the Fashion Industry

Essay specific features

 

Issue:

Business

 

Written by:

Harry P

 

Date added:

July 29, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

13 / 3637

 

Was viewed:

1643 times

 

Rating of current essay:

 
Essay content:

There are no standard fashion companies. The industry has a wide spectrum of enterprises working in the apparel, footwear, home textiles and accessories markets. As well as being made up of various kinds of companies like retailers, design source and selling companies, companies with their own manufacturing facilities and others who outsource production but retain control over parts of the production process...
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As well as being made up of various kinds of companies like retailers, design source and selling companies, companies with their own manufacturing facilities and others who outsource production but retain control over parts of the production process. The nature of fashion is constant evolution each year or season as new labels are presented at every turn of the season to keep up with the change of market trend in the industry...
displayed 300 characters

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