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Essay

Differences in B2B vs B2C Marketing

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Issue:

Business

 

Written by:

Billy M

 

Date added:

October 27, 2015

 

Level:

University

 

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No of pages / words:

4 / 1057

 

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997 times

 

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Essay content:

For example internet advertising, television, mailings, hosted events, print media and word of mouth are some of the popular methods of marketing that will be utilized regardless of rather the end customer is a business or consumer. What will be different is the message that is contained in theses forms of advertising not the methods of delivering the advertising...
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What will be different is the message that is contained in theses forms of advertising not the methods of delivering the advertising. B2B marketing will be more relationship driven since the goal is to build a longer-term relationship with that business that will yield business on a ongoing basis. B2C marketing is usually more products driven that is appealing to the immediate sale of the product with appeals to the emotional side of the consumer that will result in that immediate sale...
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General issues of this essay:
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