Direct Mail

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Written by:

Carrie B


Date added:

June 3, 2014







No of pages / words:

2 / 372


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5865 times


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The one-to-one communication between seller and customer could be very important for us because it would make our customers realize how important they are to our company and us. This way of selling would be great but then again what if the benefits of our product are not clear enough, we would have to train all of our personnel and sellers on the product and they in turn would have to know everything there is to know about cards, especially, specialty cards...
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This form of selling can also be costly; you have to have samples, premiums, and other offers, which are not necessary for our product because our customers can just look at our catalog or mail order to know what it looks like. This brings us to my suggestion, I think direct mail is the key to our new endeavors because it allows options and when you have good options, you are more than likely to succeed...
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