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Essay

Direct Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Bernard R

 

Date added:

January 22, 2012

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 398

 

Was viewed:

8225 times

 

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Essay content:

The second characteristic is that it is focused on driving purchases that can be attributed to a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consumers (known simply as "response" in the industry) regardless of medium...
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Through over ten year’s development, Vita Green has developed its customer. From the result of marketing survey it made during the past few years, the company can collect the detailed information of its existing customers and then determine the target customers of the new products. By targeting your marketing campaign to a specific set of customers you can have maximum impact and greater response...
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