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Discuss the management problems facing multinational companies and companies with an international dimension in various parts of the world

Essay specific features

 

Issue:

Business

 

Written by:

Steven H

 

Date added:

March 27, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1212

 

Was viewed:

7652 times

 

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Essay content:

These factors impact on every part of management in multinational companies, especially on marketing management, human resource management and alliances management. Thus, multinational companies have to consider the cross culture issues when they run multinational business. Marketing management Different national culture causes different consume behaviors...
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According to Gogel and Larreche (1991), "marketing across cultures is a complex process of balancing resources and effectiveness between building product strength and identity on the one hand and increasing geographical coverage on the other hand". There are some problems will be met when multinational companies expand foreign market without analyzing the material culture of the proposed foreign market and they do not change their product standards to meet the requirement of specific market...
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