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Discuss the role of product positioning in consumer buying decision process and whether consumer involvement impacts on the role of product positioning in the decision process

Essay specific features

 

Issue:

Business

 

Written by:

Willie S

 

Date added:

June 20, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1052

 

Was viewed:

7370 times

 

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Essay content:

For a company that has existed for some time, they already have a present brand position. Brand positioning often takes time to build, and much time to change. For this reason, established companies are likely to choose target markets that are ideal for its brand positioning. Positioning is a crucial element for any company as this is how the general public views a brand or product...
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The public perception of the brand or product is likely to be a determining factor as to whether they buy it or not. Brand positioning is delivered to the market through a marketing mix, which consists of: product strategy, pricing strategy, promotion strategy, and distribution strategy. Positioning: A battle for your mind, demonstrates the effects of positioning on the consumer...
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General issues of this essay:
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