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Essay

Disney Case

Essay specific features

 

Issue:

Business

 

Written by:

Jennifer P

 

Date added:

July 4, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

10 / 2727

 

Was viewed:

8513 times

 

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Essay content:

The fiscal year 1992-1993 brought EuroDisney a loss of nearly $1 billion. Mickey, a major promotion tool of Disney management did not create reason or attraction enough for the European community, unlike at the sister theme park Tokyo Disneyland. European families found EuroDisney to be an “over-rated” promotion of American culture and lifestyle, contrary to what was seen by Disney's management as a family affair...
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European families found EuroDisney to be an “over-rated” promotion of American culture and lifestyle, contrary to what was seen by Disney's management as a family affair. In the initial years of operation this led to an overestimation of expected revenue and audience figures. Advertising messages had been miscommunicated, “emphasizing glitz and size…not the rides or attractions”...
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General issues of this essay:
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