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Essay

Disney in China

Essay specific features

 

Issue:

Business

 

Written by:

Robert R

 

Date added:

August 4, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2468

 

Was viewed:

735 times

 

Rating of current essay:

 
Essay content:

Lack of cultural sensitivity and the negative infiltration strategy used by the Disney Corporation resulted in a great loss of time, money and reputation for which the corporation has only recently begun to compensate. After examining many struggles in Japan and France, especially in France, this paper examines how the strategy Disney used when entering China, a crucial venture for Disney’s success worldwide...
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Did Disney learn from the mistakes it made in Japan and France and implement those strategies in China? It is the primary aim of this paper that the initial losses experienced by the Disney Corporation in Tokyo, Paris and Hong Kong may have been prevented if only its representatives had known then what they know now: that organizations are not distinct, separate entities capable of functioning outside their physical, social and cultural environments...
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General issues of this essay:
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