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Issue:

Business

 

Written by:

Yvonne B

 

Date added:

May 26, 2013

 

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Grade:

A

 

No of pages / words:

2 / 299

 

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5672 times

 

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The marketing plan could be broken down into six element as for the SOSTAC Model developed in the 1990’s by PR Smith SOSTAC is an Acronym for the 6 basic elements of the Marketing Plan: Situation Objectives Strategy Tactics Actions Control SITUATION ANALYSIS The situation analysis consists in two kind of analysis: ? internal and external audits ? market analysis The first type of research is used by the company to examine its strengths in relation to its current and potential market looking at both macro and micro environment factors...
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The marketing plan could be broken down into six element as for the SOSTAC Model developed in the 1990’s by PR Smith SOSTAC is an Acronym for the 6 basic elements of the Marketing Plan: Situation Objectives Strategy Tactics Actions Control SITUATION ANALYSIS The situation analysis consists in two kind of analysis: ? internal and external audits ? market analysis The first type of research is used by the company to examine its strengths in relation to its current and potential market looking at both macro and micro environment factors...
displayed 300 characters

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