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Essay

distribution channels

Essay specific features

 

Issue:

Business

 

Written by:

Ryan H

 

Date added:

October 10, 2015

 

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Grade:

A

 

No of pages / words:

17 / 4727

 

Was viewed:

9355 times

 

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Essay content:

The gist of the survey was that retailers felt the product manufacturers have focused their efforts on the end users of the products (the consumers), without giving as much priority to the needs of the other members of their distribution channels—namely, the retailers to whom they sell.1 COPYRIGHTED MATERIAL There are several types of participants that make up a distribution channel, so let’s begin by listing them, as in Chapter 1 with supply chain participants...
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You will notice some overlap because, as also previously mentioned, retailers belong to several (or many) different supply chains, each group focused on making and marketing different products. Retailers The characteristic that sets a retailer apart from other members of its distribution channel is that the retailer is the party who ultimately sells the product to its end user or consumer...
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