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Distributive Negotiation vs. Integrative Negotiation

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Issue:

Business

 

Written by:

Jannette B

 

Date added:

February 15, 2013

 

Level:

College

 

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1 / 167

 

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Therefore, with Integrative bargaining, both the parties “won”!
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In contrast, Integrative bargaining is a negotiation strategy in which all parties collaborate to find a "win-win" solution to their dispute so that all parties achieve maximum mutual gains (Roy J.L, David M.S, and John W. M, 1999). Integrative bargaining is important because it produces more satisfactory outcomes for the parties involved than does Distributive bargaining...
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