diversification

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Issue:

Business

 

Written by:

Maggie S

 

Date added:

January 16, 2016

 

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Grade:

A

 

No of pages / words:

2 / 355

 

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455 times

 

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Essay content:

legal, political, economic, technological, social) (2) The industry??s competitive environment may cause it. (3) Specific characteristics of the firm itself may cause it. (4) Firm performance objectives may drive it. (Ramanujam & Varadarajan, 1989) When Should a Firm Diversify? It is faced with diminishing growth prospects in the present business It has opportunities to expand into industries whose technologies and products complement its present business It can leverage existing competencies and capabilities by expanding into businesses where these resource strengths are key success factors It can reduce costs by diversifying into closely related businesses It has a powerful brand name it can transfer to products of other businesses to increase sales and profits of these businesses Strategies for Entering New Businesses Acquisition of an Existing Company Most popular approach to diversification Advantages Quicker entry into target market Easier to hurdle certain entry barriers Acquiring technological know-how Establishing supplier relationships
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legal, political, economic, technological, social) (2) The industry??s competitive environment may cause it. (3) Specific characteristics of the firm itself may cause it. (4) Firm performance objectives may drive it. (Ramanujam & Varadarajan, 1989) When Should a Firm Diversify? It is faced with diminishing growth prospects in the present business It has opportunities to expand into industries whose technologies and products complement its present business It can leverage existing competencies and capabilities by expanding into businesses where these resource strengths are key success factors It can reduce costs by diversifying into closely related businesses It has a powerful brand name it can transfer to products of other businesses to increase sales and profits of these businesses Strategies for Entering New Businesses Acquisition of an Existing Company Most popular approach to diversification Advantages Quicker entry into target market Easier to hurdle certain entry barriers Acquiring technological know-how Establishing supplier relationships
displayed 300 characters

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