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Essay

Diversification Mondavi

Essay specific features

 

Issue:

Business

 

Written by:

Richard W

 

Date added:

September 22, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1364

 

Was viewed:

8250 times

 

Rating of current essay:

 
Essay content:

However, most of Mondavi's brands still fall in the ultra premium to luxury premium wine segments. We propose Mondavi diversify more aggressively into the popular premium wine segment. They should be able to leverage what they learned with Woodbridge, a very successful popular premium brand, and introduce other brands at this level...
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Because Mondavi prides itself as being one of the highest quality vintners, this strategic move must be approached delicately to avoid tarnishing Mondavi's high quality reputation and prestigious name with the introduction of low-priced wines. Mondavi could follow E & J Gallo Winery's tactic that they used to enter the premium wine segment...
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General issues of this essay:
Four Spirits House of Spirits House of Spirits The House Of The Spirits Canadaigua Wine Operations Casella wines ? Export success Diageo Plc Wine Diversification Mondavi International Marketing Plan - Yellowsnow Wines Wines From Chile House Of Spirits House of Spirits World Renound wines Fox Spirits Religious Spirits
 

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