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dkp.com

Essay specific features

 

Issue:

Business

 

Written by:

Diana E

 

Date added:

December 6, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 633

 

Was viewed:

775 times

 

Rating of current essay:

 
Essay content:

However DrKoop.com had a huge "burn rate", the found the company raised was already used in enormous partnership (i.e. American Online). Also 70 % of this website's revenues come from advertising. The income potential soon appeared as it really was: limited while marketing expenses were limitless. The main problem of this company is its early and fast success...
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The CEO didn't though strategically, or not enough. He kept running the business blindly, without long-run objectives, in a demanding but hyper competitive market. DrKoop.com is still the leader but big competitors are coming faster than it thinks, as WebMd.com. That's why the company as to follow a differentiation strategy to provide unique and superior value to the buyer...
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