Now that the aviation market is expanding, these airlines are enjoying the revenues from the market share which they have helped to stabilise over the last 10 years. Ryanair was bracing itself against these big players for a share of the lucrative market with the announcement of its entry.
Status of British Airways
- competing with strong US carriers in Europe and US in an environment that was towards free market competition
- focusing on international routes which provided nine-tenths of its revenue
- high cost of operations
? high number and wide variety of aircraft
(thus high maintenance cost)
? high employment costs with vast ground handling and representative staff
? extensive network (high IT cost) ticket sale system
Status of Aer Lingus
- partially Government owned, thus obligated to operate on certain routes (eg international routes) despite years of operating losses
- 40% owned by BA
- main revenue came from tourist passengers who were price sensitive
- involved in several more profitable side lines (as computer reservation consultants, providing maintenance and engineering services, etc)
- having aging fleet which needed heavy investment to replace... displayed 300 characters
Custom written essay
All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $10.99/page
Your research paper is written by certified writers
Your requirements and targets are always met
You are able to control the progress of your writing assignment
You get a chance to become an excellent student!
Get a price guote
Ryanair was bracing itself against these big players for a share of the lucrative market with the announcement of its entry.
Status of British Airways
- competing with strong US carriers in Europe and US in an environment that was towards free market competition
- focusing on international routes which provided nine-tenths of its revenue
- high cost of operations
? high number and wide variety of aircraft
(thus high maintenance cost)
? high employment costs with vast ground handling and representative staff
? extensive network (high IT cost) ticket sale system
Status of Aer Lingus
- partially Government owned, thus obligated to operate on certain routes (eg international routes) despite years of operating losses
- 40% owned by BA
- main revenue came from tourist passengers who were price sensitive
- involved in several more profitable side lines (as computer reservation consultants, providing maintenance and engineering services, etc)
- having aging fleet which needed heavy investment to replace... displayed 300 characters
