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Dollar General and the Extreme Value Retailing = Industry ? Internal Analysi

Essay specific features

 

Issue:

Business

 

Written by:

Isabelle T

 

Date added:

August 1, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

19 / 5157

 

Was viewed:

4637 times

 

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Essay content:

(C-87) Dollar General has determined that the yearly earnings of its customer base is $30,000 a year and below, and that one-third of its customers earn less than $20,000 a year. Dollar General's strategy at being a low-cost provider is evidenced by minimizing labor and advertising costs, offering a limited assortment of merchandise, using a single merchandise presentation, locating in second tier shopping strips with low rents, and investing in technology and distribution...
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(C87). ? The most critical element of the company's strategy for success was keeping its costs to a minimum through product selection, distribution strategy, advertising, and use of technology (C96). ? By locating at least half of its stores in small towns, Dollar General took advantage of lower lease rates in those areas...
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