Dollar General Industry And Competitive Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Anonymous

 

Date added:

June 22, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

1 / 260

 

Was viewed:

680 times

 

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Essay content:

DG is in the market segment known as the dollar store category. As a result, competitors such as Wal-Mart are in the same industry but not the same peer group. Comparisons will be made throughout this report to Wal-Mart and other big firms because they tend draw some of the same customers. ? Customers Retail merchandise stores attract many different types of people...
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For example, Wal-Mart targets all income level households, whereas dollar stores such as DG serve "need-to" shoppers. More specifically, the target customers of DG are normally in towns with less than 20,000 people and have the following characteristics: ? most customers are in the low-, middle-, and fixed-income brackets ? 81 percent of customers are female ? 44 percent of customers are over the age of 55 ? 48 percent of its customers earn less than $30,000 a year ? 26 percent of customers have incomes lower than $20,000 ? most customers live within five miles of the store DG serves a narrow market range and offers low prices...
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