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Dollar General Vs. Wal-Mart
Essay specific features
Written by:
Margaret B
Date added:
March 13, 2013
Level:
University
Grade:
A
No of pages / words:
8 / 2220
Was viewed:
10115 times
Rating of current essay:
Essay content:
Datamonitor reported consumer’s worry that Wal-Mart threatens local businesses by under cutting prices and making them unable to compete. Dollar General can capitalize on this thought and put consumer’s worries at ease by partnering with local farmers and distributing local produce. This will increase customer loyalty while eliminating that negative perception (datamonitor)...
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This will increase customer loyalty while eliminating that negative perception (datamonitor).
Situation Analysis
Dollar General Situation Analysis
Market Demographics
Median Household Income – Less than $75,000
Trade Area Population – At least 4,500
Dollar General targets customers in the low, medium, and fixed income segments...
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