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dominoz pizza - 7 Ps of service marketing
Essay specific features
Written by:
Stanley L
Date added:
August 20, 2014
Level:
University
Grade:
No of pages / words:
3 / 673
Was viewed:
4443 times
Rating of current essay:
Essay content:
Between April 2000 and February 2001, Domino's set up 64 more outlets in India. Delhi had the maximum number of outlets – 17, followed by Mumbai with 13. Domino's had the largest retail network in the fast food segment in India- with 101 outlets across 40 cities.
Domino's had a tie-up with a real estate consultant Richard Ellis to help with locations, conduct feasibility studies, and manage the construction...
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It was also looking at non-traditional outlets like large corporate offices, railway stations, cinema halls and university campuses. In early 2000, Domino's had opened an outlet at Infosys, Bangalore, which was very successful.
Product
To capture the market, Domino’s had to localize flavors." Thus, Deluxe Chicken with Mustard Sauce' and Sardines were confined to the East, Mutton Ghongura and Chicken Chettinad to the South and Chicken Pudina to Mumbai...
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