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dominoz pizza - 7 Ps of service marketing

Essay specific features

 

Issue:

Business

 

Written by:

Stanley L

 

Date added:

August 20, 2014

 

Level:

University

 

Grade:

 

No of pages / words:

3 / 673

 

Was viewed:

4439 times

 

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Essay content:

Between April 2000 and February 2001, Domino's set up 64 more outlets in India. Delhi had the maximum number of outlets – 17, followed by Mumbai with 13. Domino's had the largest retail network in the fast food segment in India- with 101 outlets across 40 cities. Domino's had a tie-up with a real estate consultant Richard Ellis to help with locations, conduct feasibility studies, and manage the construction...
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It was also looking at non-traditional outlets like large corporate offices, railway stations, cinema halls and university campuses. In early 2000, Domino's had opened an outlet at Infosys, Bangalore, which was very successful. Product To capture the market, Domino’s had to localize flavors." Thus, Deluxe Chicken with Mustard Sauce' and Sardines were confined to the East, Mutton Ghongura and Chicken Chettinad to the South and Chicken Pudina to Mumbai...
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