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Essay

Donut Boom in Indonesia and the Proposed Marketing Strategy

Essay specific features

 

Issue:

Business

 

Written by:

Kimberly H

 

Date added:

October 8, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2727

 

Was viewed:

265 times

 

Rating of current essay:

 
Essay content:

These main variables are divided into some sub variables. (Refer to figure 2.1) Figure 2.1 The Research Variables and Sub variables From the data of the research, it is concluded that the most important variable that trigger the customers to go to donut cafes is firstly product, followed by price, service, and finally situation...
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(Refer to table 2.1) Rank Variable Mean* 1 Product 1.71 2 Price 2.49 3 Service 2.6 4 Situation 3.2 * 1=the most important; 4=the least important Table 2.1 The Overall Customer Preference 2.1.1 Rank I: Product The variable that holds the most important position is product. However, this variable is divided into two sub variable: sweetness and taste...
displayed 300 characters

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