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Essay

Doppleganger brand imaging

Essay specific features

 

Issue:

Business

 

Written by:

Susan B

 

Date added:

November 3, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 527

 

Was viewed:

5440 times

 

Rating of current essay:

 
Essay content:

It is a great strategy because appealing to the emotions of a potential customer. The customer’s feeling or sensation that they had when viewing the medium of emotional branding will emerge the next time he or she comes into contact or has the opportunity to purchase the advertised item and will then be more inclined to purchase it...
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These businesses do not stop at harming even the young customer such as the emotional branding of “Joe Cool”. At this point I believe the other side of the story comes into play to counteract the evilness and cunning, emotional appeal towards youngsters. The doppelganger brand image somewhat neutralizes this unethical attempt to lure them by attempting to disparage the company and to reveal there greedy intentions...
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