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Essay

Drink In Trend: Thailand

Essay specific features

 

Issue:

Business

 

Written by:

Richard R

 

Date added:

August 19, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2427

 

Was viewed:

7565 times

 

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Essay content:

But in the first half of 2008, ready to drink tea market grew 16% in market value and 13% in quantity while the entire beverage market grew 5% only. This is the result of intensive marketing activities in the market. ? Consumers perceive that green tea is for health and wellness whereas black tea is for refreshment Source: Pepsi Co Trading Co...
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This is the result of intensive marketing activities in the market. ? Consumers perceive that green tea is for health and wellness whereas black tea is for refreshment Source: Pepsi Co Trading Co., Ltd Source: Oishi Source: T.C. Pharmaceutical. Total market value: Bt. 3,600 million Lipton ? Lipton is the market leader of black tea segment (with 80% market share0 ? In the first half of 2008, Lipton ready to drink tea grew 30%...
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General issues of this essay:
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept. Bottle Water Drink In Trend: Thailand Marketing Manager Marketing Plan Soft Drink Company 1st half Network Marketing in the Energy Drink Sector sales manager and a finance manager Your firm is hiring a new marketing manager One Person’S Trash, Another Person’S Treasure Time In A Bottle Bottle Nosed Dolphin Bottle Rockets Breast vs. Bottle New Marketing Manager soda bottle
 

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