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Essay

Ducati

Essay specific features

 

Issue:

Business

 

Written by:

Peggy L

 

Date added:

August 18, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1001

 

Was viewed:

6101 times

 

Rating of current essay:

 
Essay content:

The unique sound and sleek Italian design play a small role in the increase of the strong brand loyalty of Ducati’s customer base. The case shows that between 1995 and 2000 the repeat purchase intentions had increased from approximately 55% to a little over 60%. This percentage brings it to one of the highest ranked in the European market...
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The Value Chain of Ducati seems to be quite efficient. Ducati begins with R&D from its top notch engineers. Following R&D, 87% of production is outsourced. Ducati became one of the most efficient manufacturers in the industry by increasing the production of motorcycles per worker from 76 to 87 units between 1997 and 2000...
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