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Essay

DUCKBACK Marketing plan

Essay specific features

 

Issue:

Business

 

Written by:

John T

 

Date added:

April 10, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

15 / 3930

 

Was viewed:

2431 times

 

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Essay content:

Ironically, its strong brand equity was also the reason for the company's lacklustre marketing initiatives. Meanwhile, consumer preferences have changed. Now, the company has had to re-engineer processes and introduce new products in the market. An investment of Rs 40 crore is on the anvil on manufacturing processes and on marketing initiatives...
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An investment of Rs 40 crore is on the anvil on manufacturing processes and on marketing initiatives. The company now proposes to set aside a sizable chunk of the proceeds from sales for brand-building and advertising initiatives. Duckback basically has two major segments- the luggage segment and the rain wear segement...
displayed 300 characters

General issues of this essay:
Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal DUCKBACK Marketing plan Evaluate the importance of branding, and brand loyalty, to successful marketing. marketing strategy case study brand consolidation Nokia Brand Marketing Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand who started WWII Bengal Tiger Marketing and Brand Management The Manufactured Crisis Can Manufactured Bands Ever Be Classified As 'good' Art? The Effect O “Getting Started” Bengal Tiger
 

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