Essay

Duncan

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The company is now looking to grow and exploring a variety of options. One of those options being to open a sales office in New York to take advantage of the Northeastern U.S. market. Duncan also has an interest in entering the European market and has presented three points of entry, a licensing agreement, joint venture, or direct investment...
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The joint venture makes the most sense for the direction that Duncan would like to take its business. This will allow the company to be profitable in Europe more quickly and keep the brand reputation they depend on. Problem Statement Duncan Industries is seeking to grow into the European market. Its Duncan Lift product has increased in sales year over year in the North American market...
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