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Dunkin Donuts : Growth Strategy
Essay specific features
Written by:
Harold C
Date added:
October 1, 2016
Level:
University
Grade:
A
No of pages / words:
2 / 323
Was viewed:
5368 times
Rating of current essay:
Essay content:
opening of ?§Franchisee-developed Stores?? over company owned stores.
Rationale: - My above recommendation is strongly supported by following key points:
?X The company has already proved their niche in Franchising business as is evident by the performances of the Franchise Division between Fiscal Years 1974 and1978 while the contribution of company owned stores is nominal during these years...
displayed 300 characters
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Definition: - Which would be the best option for Dunkin Donuts: Growth Strategy.
?X To consider opening of primarily franchisee developed or company owned stores.
?X To expand the existing product line.
?X To extend ?§Network TV?? program.
Recommendations:-Out of these three areas of opportunity that could prove vital in stimulating the Dunkin Donuts growth strategy, I would like to prefer option 1 i...
displayed 300 characters
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