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Essay

e-bay's problems in the international market

Essay specific features

 

Issue:

Business

 

Written by:

Albert S

 

Date added:

April 20, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 415

 

Was viewed:

6429 times

 

Rating of current essay:

 
Essay content:

Had E-bay researched the local networks in China, prior to jumping into the market, I believe they might have been able to address the problem before it became one. E-bay was also slower than local competitors to introduce new application and new payment services. Local competitors, such as Gmarket in South Korea were quick to use a savvier product mix and more aggressive pricing than E-bay had to offer...
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E-bay was charging fees for listings that local rivals weren’t. The intriguing mixture of cheaper, and often-free listings, coupled with fixed prices, was more appealing to the consumer and in a sense made E-bay’s site seem less friendly. By providing fixed prices, local competitors like Gmarket, were able to give buyers the option of negotiating with the seller on an exclusive basis...
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