Based on the SBE role as an economic engine to drive global development, this research seeks to understand the practices and activities of these enterprises in terms of electronic marketing (Achieving marketing objectives and functions through the use of electronic communication technology), marketing performance and the effectiveness of industrial and trade SBE’s... displayed 300 characters
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In order to do this a comparative study is made between SBE’s in Egypt (developing) and the UK (developed).
The main aim of this work is to identify links between the conceptual framework and empirical analysis in this field because they appear to be highly integrated, and if reviewed separately may present distorted results... displayed 300 characters
