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E-business/Kmart
Essay specific features
Written by:
Roland P
Date added:
December 24, 2012
Level:
University
Grade:
A
No of pages / words:
2 / 547
Was viewed:
9872 times
Rating of current essay:
Essay content:
According to an article by Dr. Ralph F. Wilson, Niche Marketing on the Web, there are three important steps to marketing on the internet; (1) profile your customers, (2) decide where they congregate, and (3) communicate the message where they congregate in a net-acceptable manner (Wilson, 1996).
Bluelight...
displayed 300 characters
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Although Kmart had an obvious advantage with a n existing strong customer base, these shoppers were not internet customers. In an effort to establish a web based customer segment, they targeted these existing customers by placing Bluelight.com CD ROM's which provided information, special offers, and Blue Light specials on-line, throughout all of their stores...
displayed 300 characters
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