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Eastman Chemical
Essay specific features
Written by:
Brenda G
Date added:
October 7, 2013
Level:
University
Grade:
A
No of pages / words:
9 / 2476
Was viewed:
10121 times
Rating of current essay:
Essay content:
The main focus of Eastman's e-business was:
1. Creating customer-centric solutions
2. Portfolio of option, along with providing solutions for customers via electronic means
3. Invest in technologies/capabilities that bring value to customers
4. Be externally focused
5. Form partnerships
6. Build an e-brand, which attract customers, suppliers and technology partners
7...
displayed 300 characters
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Invest in technologies/capabilities that bring value to customers
4. Be externally focused
5. Form partnerships
6. Build an e-brand, which attract customers, suppliers and technology partners
7. Leverage its intellectual capital, industry knowledge, network of contacts, credibility, brand and customer base
By implementing the e-business, Eastman's customers were able to view products, check status of orders, access certificates of analysis, material safety data sheets, etc...
displayed 300 characters
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